One good reason not to post. or Courage!
There’s only one good reason not to blog. Don’t post anything if you don’t have anything to say!
I haven’t had anything to say for months now.
Luckily for me, the reasons have all been good!
Business is good, and that’s saying something in these times. I’m hoping that I can remember the lessons of this economy. They’ll work in a good economy too!
1. Partner with trustworthy customers. Some would say this is obvious. I would ask how your accounts receivable is. Any late or non-payers? Bad checks. Hmmm.
2. Buy local unless you absolutely can’t. Don’t be cheap either. There could be a referral around the corner!
3. Pay on time or even early! There could be a referral from your supplier.
4. Know your market. It’s not the time to be a newspaper. Or a TV station. Or a roller rink or bowling alley.
5. Don’t experiment on customers. Test your product before foisting on those who give you your income!
6. Look for ways to serve a customer more than once. It’s called recurring revenue.
7. Market well. I’m still learning this one.
Yesterday, one of my vendors pointed out a $900,000 opportunity I didn’t know about. A week ago, I received a referral from a customer. A month ago, I was given an opportunity from a networking group. I would guess that at only 3 out of 10 opportunities come from my direct marketing efforts. The referrals come from following the above rules.
So, the economy isn’t great. I say “Courage!”. Let’s succeed now, to prosper even more later!
The best wishes of the new year to you and yours!
